Why Jefferies Says GTA 6 Makes It 'Sony's Year to Shine'
Quick Answer: A new analyst note from Jefferies, covered by CNBC, argues that GTA 6’s arrival will make 2026 “Sony’s year to shine.” The logic isn’t complicated: GTA launches are the most reliable hardware movers in gaming history, and the November 19, 2026 release date puts the biggest game of the decade squarely in the holiday shopping window. GTA 6 is not a PlayStation exclusive — it launches day one on both PS5 and Xbox Series X|S, with PC to follow later — but the analysts’ bet is that Sony captures the largest share of the commercial wave. ...