GTA 6 Pre-Orders Generate Estimated $260M in First Week, Newzoo Reports
Quick Answer: According to market research firm Newzoo, Grand Theft Auto 6 generated an estimated $260 million in global pre-orders during the first week of its pre-order campaign (June 25 – July 2, 2026). This staggering number sets a new benchmark for the industry and confirms the extraordinary demand for Rockstar’s upcoming open-world sequel. The Numbers Behind the Estimate On June 25, 2026, Rockstar opened pre-orders for GTA 6 in two editions: the Standard Edition at $79.99 and the Ultimate Edition at $99.99. Within seven days, market intelligence firm Newzoo calculated that worldwide pre-order revenue reached approximately $260 million. That figure, while unofficial, aligns with early indicators of astronomical demand — from server loads on retailer sites to social media buzz. Assuming a blended average price of roughly $85 (accounting for the higher-priced Ultimate Edition), the estimate suggests about 3.1 million units pre-ordered in the first week alone. ...